If I can't understand the business model, I'm probably not going to use the software.

They primarily sell backup software, and they show the occasional ad to you in the app.

If the business model for a piece of software is ads I will not be using that software.

It's ads for their own products, not third party ads. (It's a little sidebar you can close).

Anyway, no one is forcing you to use it, but it seems a reasonable free choice for now (teamviewer and splashtop, for example, don't allow free commercial use...and commercial means connecting to your own work laptop, not just using it directly for money making activities like paid support.)

"It's ads for their own products, not third party ads. (It's a little sidebar you can close)."

Are these ads delivered over the internet, or served locally?

Don't know, I didn't try to break down the data being transferred. More likely than not internet, so yes, I assume they could change this to third party ads in the future. Or even if it's local, a update could change that. It's a sidebar you can fully close, so it's not annoying in any way...for now at least.

You can read a detailed breakdown here

https://medium.com/@chribonn/howto-use-of-msp360s-formerly-c...