Precisely.

There is an entire multi-billion dollar industry built upon instilling fear in advertisers that their ads might not be fully "optimized," whatever that means these days. Google is at the head of this list.

Amazingly, Coca-Cola, McDonald's, Pepsi, Boeing, and every other large non-tech company managed to become enormous companies by advertising in significantly less targeted ways through newspapers, television, radio, billboards, magazines, etc...

The notion that ads not targeted by Google or Facebook are wasted money is a lie invented by the targeting industry to keep itself in business.

Computers can cut ads that do tracking out of the page with the same effort they can cut out anything else from the page.

The difference is that ads without tracking remove the incentive for the user to block them. This is why people don’t cut ads out of the newspapers before reading. If the ads in newspapers were cameras, analogous to the tracking used in online advertising, you’d see people expend that effort. Just as you see people blocking ads online.