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Re:Google is not a search engine, but an ad engine by netcan on Sunday December 15, 2019 @12:14PM (#21797343)
People like principles, and classifications. Monopoly abuse, surveillance capitalism, ad engine... All extra loaded with implications.

I think to get anywhere, we have to avoid rather than seek these. Digital monopolies are not telecoms or railroads. Policy by analogy is a bad idea.

DHH makes two kinda unrelated claims/observations. One is that Google is spamming, and that this is a sign of monopoly. Like you, I think this is a pretty weak case.

Second, is "pay-to-play." If Basecamp don't buy ads, basecamp's competition will outrank them in search results. Users search "dominos." Google suggests "pizza hut" unless dominos pay. A lot of "advertisers" running campaigns just for their brand name.

This seems rotten, by the very weak, very unestablished conventions of the internet.

There are monopol-ish issues with big techcos across lots of areas (1) EU Case: adwords controls most search ads. Google's search competitors are on unequal terms there. (2) Free speech on social media. FB & Twitter's adhoc policies are becoming the de facto free speech laws. (3) biggest-dataset-wins feedback loops.

All these have sheer size at their core.

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