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A comment on How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%. Parent comment

Re:How Split-Testing Our Opt-In Form Increased Our Conversio... by slimier on Thursday February 03, 2011 @04:14PM (#2176845)
Agreed. I feel the majority of the science behind this is simply keep things clean and minimal. I would hypothesise 'Get Email Updates' would do better than 'Get Free Email Updates', too.

I don't believe a statistic offers any significant social proof. Lots of faceless people i don't know have signed up. So what?

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