The quote is from Rockefeller quoting his business partner Flagler. For a primary source, see "Random reminiscences of men and events" by JD Rockefeller, 1913.
Google Books is great for verifying this sort of quote: http://books.google.com/books?id=IHnZAAAAMAAJ&dq=A%20fri...
Edit: not a criticism of the quote itself. These things wouldn't get misattributed if they weren't worth repeating. But they wouldn't get repeated if they weren't misattributed, either; it's a kind of cultural appeal to authority.