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A comment on How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%. Parent comment

Re:How Split-Testing Our Opt-In Form Increased Our Conversio... by paraschopra on Thursday February 03, 2011 @02:04PM (#2176201)
Founder of Visual Website Optimizer here.

Couple of articles you can refer on math we use:

http://visualwebsiteoptimizer.com/split-testing-blog/what-yo...

http://visualwebsiteoptimizer.com/split-testing-blog/ab-test...

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