Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market
by swish_bob on Tuesday December 10, 2019 @07:50AM
(#21751926)
This makes it clear why it's in the individual advertiser's interest _and_ advertising network/website's interest to get more data on the users.
The cost to the advertiser has stayed the same (or in reality, has probably gone down slightly, as it's likely fewer people are bidding on the impression) while the revenue per impression has overall gone up.
The cost to the advertiser has stayed the same (or in reality, has probably gone down slightly, as it's likely fewer people are bidding on the impression) while the revenue per impression has overall gone up.