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A comment on Apple’s Ad-Targeting Crackdown Shakes Up Ad Market. Parent comment

Re:Apple’s Ad-Targeting Crackdown Shakes Up Ad Market by guareber on Tuesday December 10, 2019 @07:02AM (#21751681)
Another 5 year adtech worker here (and I'm still in it): it doesn't matter that it's a handful of large companies that have PII, it's that those companies keep getting more and more of adbudgets, and continue to build more and more products towards continuing to build real profiles.

Third party cookies should've never existed.

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