Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by AnthonyMouse on Tuesday December 10, 2019 @01:53AM
(#21750289)
> So, what do you do the first 4 years? That's a lot of years to take a loss in order to gain market share.
Hyundai addressed this by offering a ten year warranty. They could do that right out of the gate rather than waiting until they have a bad reputation first.
Another possibility is to start off with a big leasing program. People aren't too concerned about repair costs or resale values for leased vehicles.
Hyundai addressed this by offering a ten year warranty. They could do that right out of the gate rather than waiting until they have a bad reputation first.
Another possibility is to start off with a big leasing program. People aren't too concerned about repair costs or resale values for leased vehicles.