Yay! Social physics :) There's a great Authors at Google talk by Sandy Pentland, about his book of the same name. Gives a good overview of the book, but 100% still worth a read after watching, esp if you are someone who works with (or would like to work with) large groups of people -- event organizing, companies, community, group facilitation, etc.

https://youtu.be/HMBl0ttu-Ow