Re:After raising $13M on Kickstarter in 2014, Coolest Cooler...
by spyckie2 on Monday December 09, 2019 @11:55PM
(#21749710)
Them ending by saying that tariffs killed them is consistent with their entire narrative as a company, which shows that they just lacked the business sense to build a cost competitive hardware firm on the market. People can buy into dreams but it's the function of business strategy to make sure the dream can be built into a cash sustainable organization.
Not easy to do, mind you.