Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by tabtab on Monday December 09, 2019 @07:56PM
(#21748546)
Do you mean sell the cars to students? It's same problem: they will probably prefer very used cars from known brands over slightly used cars from an unknown brand.
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by blhack on Monday December 09, 2019 @09:45PM
(#21749151)
Sell cars to people a few years out of college who are now trying to signal their membership in the middle class.
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by war1025 on Monday December 09, 2019 @10:13PM
(#21749265)
This comment just rings so true to the behavior of a bunch of my peers over the past few years.
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by Cougher on Tuesday December 10, 2019 @07:14AM
(#21751733)
Has it ever been different?
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by prawn on Monday December 09, 2019 @11:16PM
(#21749537)
One advantage of selling people their first car is that they might be slightly less likely to have strong opinions on brands. Need every advantage you can get.
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by HNLurker2 on Tuesday December 10, 2019 @02:22AM
(#21750394)
And yes they are more easily to fall pray to money pit brands.
Re:Vietnam’s Richest Man Bets $2B to Sell Cars to Americans
by ac29 on Monday December 09, 2019 @10:57PM
(#21749469)
They're already selling their cars at a loss, according to the article. I'm sure there are plenty of people who would buy a Vietnamese electric car if it was 25-50% less than a Japanese/American/European one. Thats certainly how Korean cars managed to break into the US market.
The vehicles will probably end up as a loss, but it's going to get a lot of press. Then start selling them. Make the parking lots into car dealerships. Put them in college towns where people are just starting to get real jobs and have money to spend, and are also very online.