True enough, but it has become a much bigger thing now. I've even seen a couple kickstarters showing their funding split on their kickstarter project page between investors and kickstarter funds.

The level of professionality in modern kickstarters is a bit of a turn off really. Seeing massive slick ad campaigns for a kickstarter isn't exactly a sign of authenticity.

But then again if those ads have a positive ROI I totally get it.