All of the load balancers on GCP are shared. Maybe you meant to say you get a new, fresh IP address which is true but also not very expensive.

"Cloud Load Balancing is a fully distributed, software-defined, managed service for all your traffic. It is not an instance- or device-based solution, so you won’t be locked into physical load balancing infrastructure or face the HA, scale, and management challenges inherent in instance-based LBs."

https://cloud.google.com/load-balancing/

Nothing in the paragraph indicates it’s shared. Also: it might be shared in the implementation but you will still be billed for every single https LB that you use (or an NLB if you’re doing tcp load balancing).

Every unique kubernetes ingress resource WILL spin up a NEW, uniquely billed Https LB. Every unique kubernetes service with specific annotations will spin up a NEW, unique LB (internal or external). The author is correct.

You are not billed by the "load balancer", you are billed by the "forwarding rule" which makes it very obvious that the infrastructure is shared and that you will have additional costs with every K8S ingress.

That must have changed. I was billed for individual LBs a couple of years back.