It didn't offend me, dickhead. I was just offering my opinion about something that might lower sales conversions. Why piss off a potential customer just for a weak joke...?

Thanks for the D, no need to be aggressive, my point is just that if you offend a very few and get attention of the mass, somewhere, you win. Piss off a potential client isn't a big deal when you got hundred other to laugh! I also think that making fun of dramatical situation might help to get over the trauma. But I guess you are to sensitive to follow this.

I think most people on HN like case studies because they help them learn things that they can apply to their own businesses. If you have no interest in improving your business, or learning new techniques, or getting "fresh eyes" - then I'm sorry you are here. Part of hacking culture is testing and trying out things, not just making assumptions and saying fuck it. Little things on landing pages can make a big difference in sales. Why not test some of them? The OP himself said that this promotion was an "experiment." My point was that I think the OP could get "hundred other to laugh" without using the lines that may creep out a few. I'm not saying I'm offended by what he wrote...I'm saying "try to make more money." Testing some stuff like that would offer spice to his case study when he posts it on his blog. Controversy is a great sales tool. Humor is a great sales tool. I didn't think the sentences in question were enough of either to outweigh the potential downsides, and they seemed like throwaway lines anyway and not something he was attached to emotionally.

------ Re: my 'aggressiveness.'

I called you a dickhead about half in jest (we were talking about being offended), and half because you replied to me with a cliche that I had already addressed and an instruction to "get over it." Dickhead is one of the least offensive-offensive words I could think of - it's my grandmother's term of endearment for my grandfather ;-) HN guidelines say, "Be civil. Don't say things you wouldn't say in a face to face conversation." I wasn't exactly civil, but I would totally say that to you in a face to face conversation.

I keep thinking that auto-censoring to gain some sale isn't a good thing. That line amused a lot of people (me included) and as you'll always offend somebody at some point, specially when you play with humor, I think that playing as far as you feel like is the way to do. It keep the thing spontaneous and that the strength of that project, natural joke quickly implemented and that amused and talk to the target. ------ Re: my 'aggressiveness.' Abt the "Dickhead" word, I have no idea if it's a casual or a tough word, as a non-native speaker I can't really say, and I don't really care, was more the tone that bugged me, but as my first reaction wasn't really well formatted either, let's say it was certainly well deserved, the "get over it" wasn't a good thing to write, I agree. .

And I am sorry I called you a name that added nothing to the discussion. It is not a 'casual' word, but I have a very developed vocabulary of obscenities ;-) - so it was just the first thing that came to mind that I thought would make a point about offensiveness and your tone bugging me. In any case, it was flippant and I regret it.

Re: auto-censoring. I may be completely wrong about the lines...I thought they were mildy funny, just not worth losing sales over. It was just a suggestion. If it were the OP's actual stance/belief on something, then that's different. I just thought he could put in something funnier that wouldn't necessarily be creepy to anyone. I have a different perspective than most, maybe. My companies have (aggregate) revenues in the low billions, so a small tweak can be a big thing for me. I don't want to offend a customer unless I think there is a good reason. I started out with exactly this kind of small, opportunistic approach as the OP's t-shirt, so I thought I might have something to contribute. I was apparently wrong.

I do like your contribution to the discussion. The the endearments did not add anything, though.