I disagree on the criticism of Apple, since they do try to innovate, but I think you are spot on on Google embracing a conservative business culture centered on selling attention.

Directly to advertisers and indirectly through content creators, so they have multiple channels at least.

Not an Apple fan at all, but if I could pick an employer, Apple actually is on a track to become more favorable. Still, their locked down environments aren't really interesting if you don't care about monetizing software directly.