This isn't a problem that companies will ever desire to fix. Rather consumers need to realize how misleading the marketing is, and learn to form their own judgment of expected outcomes.

Every business loves the idea of "the cloud" because it provides the opportunity to perform a post-facto bait and switch. Start off focusing purely on making something people want, then change whatever it takes to make it profitable. Servers shutting down for financial reasons is just another stop on this arc of renting services instead of actually selling products.