(As an illustration for this post: https://jasonlefkowitz.net/2016/10/why-apple-doesnt-care-abo...)
By 2009 Apple's iPhone business was larger than its personal computer business. By 2011 it was larger than all of Apple's other businesses put together. By 2015 it was several times larger than all of Apple's other businesses put together.
Which is why, even though I'm not the world's biggest Apple fan, it always amuses me to hear people complain that Tim Cook hasn't pulled another iPhone out of his hat. The iPhone was the kind of hit that only comes along every two or three decades. I'm struggling to think of anyone who's produced two hits on that scale.
If you look at Google’s revenue and profit mix, it looks the same as it did in 2007 - advertising.
Microsoft and Apple have been able to pivot. Even while the Mac is only 10% of Apple’s revenue, even it has grown slowly throughout the years.
Another note from your article - Apple sold $23 Billion dollars worth of Macs in 2016.
Between 2010 - 2016. Google has only made $31 billion in revenue on Android (https://www.theverge.com/2016/1/21/10810834/android-generate...).
What limits Apple to the electronics market? It's been clear for a long time that they need to grow outside of electronics. Apple's value is in its design and brand. They could be so much more than an electronics company, under different leadership.
AOL/TimeWarner
General Electric/Universal/Synchrony Bank
AT&T/DirecTV
Google/Motorola
....
It's really not healthy for a company to build a whole constellation of products and services around one product only. It creates unnecessary risk because if that product ever sours, everything will fall apart.
None of the tech giants are well diversified - with Google being the least diversified. Facebook just buys up competitors.
Amazon has retail and AWS. Microsoft has software and Cloud.
Compare this chart to Google’s
https://sixcolors.com/images/content/2019/financials-2019-7-...
The iPhone was a once in a lifetime thing. Even in 2007 there were 1 billion phones a year being sold (Apple said they wanted to capture 1% of the market by selling 10 million in its first year).
By definition, what electronic market can be much larger than one that has a 80%+ penetration?