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Re:Bing sets the record straight on recent accusations by tzs on Wednesday February 02, 2011 @07:40PM (#2173003)
> Now that we have confirmation that Bing uses clickstream data on sites that they do not control, I'm surprised that no one mentioned this makes them sensitive to click-fraud.

I would expect that they know this. The question is how susceptible does it make them? The clickstream is just one of something like a thousand factors that go into the ranking. Perhaps on any real page, it would take more fake clicks than a fraudster can generate to make a worthwhile difference.

Keep in mind that Google was experimenting with pages for which Bing had no information other than the clickstream, so the clickstream made a big difference there.

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