> The internet must transit to a market where people pay for goods and services just like on literally every other market. There is money and goods/serviced and they get exchanged. That's how it should be.

While I don't think simple flat payments for services and goods is wrong, it's worth noting that it's more regressive than ad-based services: the value of ad impressions is proportional to discretionary income, whereas a flat $10/month is proportionally more for a poor household than a rich one.

Like, try asking poor households whether they'd rather pay $5 or $10/month for various internet services vs seeing the ads they get now, and we both know which option most would choose, for very sensible reasons.