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Re:Brave Passes 10M Monthly Active Users, Sees 19% Growth Si... by alwillis on Friday December 06, 2019 @05:45PM (#21726782)
>it's paying the users first and then taking it from them in a secondary loop

I’m not sure what you mean… advertisers buy BAT to pay for ads and users get paid a percentage of the ad spend to view the ads if they wish.

Also, when Brave did the ICO for BAT, they raised $35 million in 30 seconds[1]. BAT's current market cap is over $265 million USD.[2]

[1]: https://www.coindesk.com/35-million-30-seconds-token-sale-in...

[2]: https://coinmarketcap.com/currencies/basic-attention-token/

Re:Brave Passes 10M Monthly Active Users, Sees 19% Growth Si... by manigandham on Friday December 06, 2019 @06:44PM (#21727246)
3 models:

- Earn cash from work, pay cash to site as user.

- View ads on site and generate cash for site via attention in real-time.

- View ads from Brave and earn BAT, pay BAT to site as user.

It's a mix between the two models. You're still working via your attention to generate value and trade it for content from the site, it's just inserting 1 more step from the usual ads but with more control over the experience since it's handled by Brave.