Conditional text generation is the real future of AI text generation. This approach is interesting but somewhat hard to parse; the corresponding blog post and papers are very long!

I had experimented with CTRL (https://github.com/salesforce/ctrl), a previous Transformer-based model focused on conditional generation also referenced by this project, and got very good (albeit inconsistent) results: https://minimaxir.com/2019/09/ctrl-fake-news/