Funny, you're justifying Google's strategy that e.g. Genius.com complained about: scrape and present the raw data that people want, and they'll be able to avoid another pageload, while the site doesn't get a visitor-- but wasn't that the point of SEO? It's like search engine means something else now.

Along the same lines, the first time I heard a TV commercial for Bing (~10y ago) I had very little idea what it even was but they happily promoted it as a 'decision engine', IIRC.