Google shopping results are search ads with pictures. Every single listing is paid to be there. They're literally set up in the same place that the rest of Google ads are. EU wasn't able to distinguish this so they slapped them on the wrist.

Amazon isn't promoting sponsored products, they're promoting their own. That would be like Google only showing Pixel 4 as a result for "buy smartphone".

That's not the context of what I replied to. The context was what they got in trouble with, which was was they do today, but with some exclusivity clauses.

Google's top search result for "buy smartphone" is Pixel 4.

Top search results for "buy smartphone" is Best Buy's smartphone page (organic) and Verizon's product page (paid).

Dependent on who is searching it seems...

This was using incognito w/ disconnect. Your results are tailored to you.