Re:Cached OkCupid Article: Why You Should Never Pay For Onli...
by _delirium on Wednesday February 02, 2011 @01:21PM
(#2171349)
> A big chunk of upgrades on paid sites come from people who were driven there from free sites.
If this post is correct that the free sites provide a better user experience, why would people move from them to the pay sites? Just out of a lack of information?
Re:Cached OkCupid Article: Why You Should Never Pay For Onli...
by smokinn on Wednesday February 02, 2011 @01:40PM
(#2171448)
For many reasons but the one that seems to come back most often is that people value their time on paid sites more. It seems more "serious" if you know the other person paid to talk to you.
IAC, the parent company of match.com owns lots of web properties. It's not like match.com now owns okcupid and will use them as they please. Most likely, okcupid ads may become exclusively for IAC sites (match.com, blackpeoplemeet, asianpeoplemeet, [niche]peoplemeet, other dating properties) and they may make the subscription offers a little more prominent (right now they're pretty hidden on okcupid) but I doubt it'll go much further than that.
Free and paid are complementary. A big chunk of upgrades on paid sites come from people who were driven there from free sites.