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Re:WooMe: TechCrunch40 Finalist, $20 Million In Funding – An... by getsat on Wednesday February 02, 2011 @10:08AM (#2170462)
Ok, that is pretty damning.

If someone signs up and realises they've been duped, they probably won't even contest the CC charge due to a variation on the Small Penis Rule: http://en.wikipedia.org/wiki/Small_penis_rule

They'll just cancel their account to avoid being rebilled.

Re:WooMe: TechCrunch40 Finalist, $20 Million In Funding – An... by 20110202 on Wednesday February 02, 2011 @12:41PM (#2171152)
I imagine that happens a lot, although that wasn't the case for me.

And actually, they handled the cancellation process well (at least for me).

I called them up and said I want to cancel because "their site is a scam" and in a no-nonsense way the person started helping me undo the payment (without defending the site). Since I paid through PayPal, I did have to dispute the payment via them (which took a month or two) but I eventually got all of my money back.

So I give the company (or at least the person I talked with) props for their cancellation process, although not everyone may experience it that way.