Re:Detailed revenue breakdown of a gadget blog ($61k in dec ...
by chriskelley on Friday June 13, 2008 @07:58PM
(#217262)
Matt Mullenweg once said they only serve ads on wordpress.com if the referrer comes from a search engine or similar. They didn't want to "punish" regular blog readers by throwing ads in their face. Nice concept, though I can't vouch for whether or not they actually do this...
"I totally agree and I expect very few clicks from regular readers. I expect what happens is that less techy people are searching for gifts at this time of year, they find the site and then there is a fair chance of the click. I also find Adsense on CG is especially well targeted (as it should be really)."
Lesson: Maybe technology-oriented sites can make money (but off of non-technology oriented people)