How the Nielsen TV ratings work — and what could replace them

Posted by kiubo on Wednesday February 02, 2011 @06:24AM
from the io9.com dept.

( 1 comment | 2 points | on HN )

Re:How the Nielsen TV ratings work — and what could replace ... by kiubo on Wednesday February 02, 2011 @06:43AM (#2169891)

This is the question that will be the game changer: Will the current ad-break-supported television model even be around in 20 years?

I can't imagine that this model will hold up. Will the broadcasters eventually be cut out of the equation except for maybe live events?

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