Re:So You Think You Want to Open a Brewery (2014)
by mywittyname on Tuesday December 03, 2019 @02:24PM
(#21695681)
> Hops must be what sells though.
Bingo. It's to the point now where OG craft breweries are faced with cutting their once staple lines to replace them with IPAs. IPAs represent 26% of the craft beer market and its still growing.
IPAs may have originally flooded the craft beer market because they are easier to brew consistently and keep longer on the shelf. But they've rocketed to the top of the beer sales charts because the people who buy beer love hops.
People have been talking about the "next IPA" for years now. Yet there's no indication that another style is going to usurp them. In fact, it's somewhat the opposite, as other styles are being adapted into IPAs. Nobody has made a heffeweizen IPA yet, so I think there's still further to go.
Bingo. It's to the point now where OG craft breweries are faced with cutting their once staple lines to replace them with IPAs. IPAs represent 26% of the craft beer market and its still growing.
IPAs may have originally flooded the craft beer market because they are easier to brew consistently and keep longer on the shelf. But they've rocketed to the top of the beer sales charts because the people who buy beer love hops.
People have been talking about the "next IPA" for years now. Yet there's no indication that another style is going to usurp them. In fact, it's somewhat the opposite, as other styles are being adapted into IPAs. Nobody has made a heffeweizen IPA yet, so I think there's still further to go.