>Companies aren't going to arrange themselves along moral lines, we've seen this failure too many times to think it's a possible or even desirable goal.

It is hard and even the best companies do it imperfectly, but those caveats don't make it any less valuable. I also think it's silly to say that trying to do less harm relies on a presumption that people cannot withstand any harm. Even if people can take it, it would be good to hurt them less.

This isn't a situation of mutual exclusion. Individuals decide if they want to keep using products and we should talk about if practices are harmful. The two practices inform each other - people can have well-meaning critiques that use reveals as wrong and people can discover, through critique, that the product they liked is actually harming their lives.