I am familiar with patio11. I would classify the lead gen system he's set up with his website as capital, not labor.

Also, FWIW: of the vast multitude of ways in which programming creates value for companies, probably only a tiny minority of them lend themselves to the kind of contracting arrangement that he describes. All other programming gets done by labor. Which means that most programmers are labor. How you decide to describe yourself doesn't change that.