Dropbox ultimately failed at B2B, and Box/Azure/Apple/Amazon/Google/ and others have taken their spot way before Dropbox opened up a B2B product.
Slack? In every company I know that uses it, it was blessed by IT. It’s hard to adopt for a subset of users in the company.
I've had the opposite experience. The developers start using Slack, then invite PMs, BAs, QAs, etc, they work with. Then the PMs start using it to talk to each other. Eventually, someone from compliance says "we need to pay for this to have a full audit log", and someone from IT says "what's the JML process for this?".
Re:Small Projects, Big Companies
by lazyasciiart on Sunday December 01, 2019 @04:22AM
(#21674666)
People can use it outside work though, and then propose it at work.
It's possible to "sell" directly to users, but you have to have a particular pricing structure: free to individuals.
This is what TravisCI, Dropbox and Slack did.
You actually have to have a really good product to pull this off, though.