Re:Google AdWords charged me for clicks in Istanbul while lo...
by temp20160423 on Saturday November 30, 2019 @04:21AM
(#21669238)
You work on ads at Google and feel that ad tech is a house of cards?
I actually disagree, primarily because of the auction. It's an incredibly clever way to ensure Google's incentives are aligned with the advertisers'. Assuming rational bidders, Google can only charge more per click if the clicks deliver more value to the advertisers. If Google just sends a bunch of garbage clicks to the advertisers, they will just lower their bids.
I actually disagree, primarily because of the auction. It's an incredibly clever way to ensure Google's incentives are aligned with the advertisers'. Assuming rational bidders, Google can only charge more per click if the clicks deliver more value to the advertisers. If Google just sends a bunch of garbage clicks to the advertisers, they will just lower their bids.