They may be, but are they prioritizing the safety of their customers above those of other road users? Saftey for the occupants at the expense of other can be used as a marketing factor - get a Tesla truck to reduce your risk of getting killed by a Tesla truck/other truck driver.

A similar situation occurred with bull bars in the UK. They protected the car they were fitted to at the expense of the person you hit. They were banned after public outcry - https://www.gov.uk/government/publications/bull-bars/bull-ba...