Possibly controversial opinion: It isn't going to have mass appeal even in North America. The type of people who drive the Ford F-150 and similar American pickups are not the type of people who will drive a Cybertruck. So who is?

The United States has a traffic related mortality of 12.4 per 100,000 pop compared to the UKs 3.1 and well behind the rest of western Europe [1] Its almost as if there's something wrong with America's road regulations.

[1] https://en.wikipedia.org/wiki/List_of_countries_by_traffic-r...

While I don't doubt there are shortcomings in the US's road safety regulatory regime, That's probably not a fair comparison.

I strongly suspect that on both a trip-miles and passenger-miles basis, the US far outstrips any european country.

*edit

If you sort that table on 'road fatalities per billion vehicle KM' you'll see the US at 7.3, same as Belgium. The UK is doing better at 3.4

I'd argue it's entirely fair. The fact that people in the US spend a lot more time in the car is part of the problem.

Fatalities per distance is fine for a technical comparison of road safety regulations.

Fatalities per population is more useful when comparing the safety of roads as they are used.

US spends more time in the car because of lower population density than Europe. UK is the size of Colorado yet has 10x the population, so of course they will drive less.

Does that take in to account the difference between how many miles Americans drive a day versus Brits?