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Re:How IKEA is structured to minimize tax and maximize control by dagw on Tuesday February 01, 2011 @01:52PM (#2166716)
If you think about it economically they only have a tiny fraction of my money. Sure they have the $60 I just spend on a new side table, but they don't have the countless thousands I'll be spending on a new bed, bookshelf, kitchen, dining room table etc. etc. over the next decade. Why on earth wouldn't they want to try to grab that money as well.
Re:How IKEA is structured to minimize tax and maximize control by eli on Tuesday February 01, 2011 @06:58PM (#2168116)
Low end furniture competes on price more than brand. If you bought a really cheap side table, they know you'll probably but a really cheap bed -- whether it's made by them or not.