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Re:Excite CEO: Why Excite didn't buy Google (2014) [audio] by mswen on Friday November 29, 2019 @10:30AM (#21664914)
I have wondered the same a number of times. Enough that I wrote an article on it. Business Model Fire Insurance:The Phoenix Strategy

https://www.linkedin.com/pulse/business-model-fire-insurance...

In short I was making the point that large corporations should deliberately invest in start-ups that directly attack their own current business model. Think of this as a way of stress testing your business model with the benefit that you own a stake if the attacker happens to succeed. Side benefit, those start-ups that fail will have small teams of technically talented people who now know your market, and are now needing an acquire-hire. Pick through and hire the best out of the failed efforts.

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