> General criticism

AMP has been widely criticized by many in the tech industry[20][21][22][23][24][25][26] for being an attempt by Google to exert its dominance on the Web by dictating how websites are built and monetized, and that "AMP is Google's attempt to lock publishers into its ecosystem".[27] AMP has also been linked to Google's attempt to deprecate URLs so that users will not be able to immediately see whether they are viewing a webpage on the open Web or an AMP page that is hosted on Google's servers.[28]

Joshua Benton, director of the Nieman Journalism Lab at Harvard University, said: "there is a sense in which AMP is a Google-built version of the web. We are moving from a world where you can put anything on your website to one where you can’t because Google says so."[29] Ramon Tremosa, a Spanish member of the European Parliament, said: "AMP is an example of Google dialing up its anti-competitive practices under the nose of the competition regulators."[29]