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A comment on Erroll Garner, the First Artist to Sue a Major Label and Win. Parent comment

Re:Erroll Garner, the First Artist to Sue a Major Label and Win by GauntletWizard on Monday November 25, 2019 @01:44PM (#21631346)
Marketing. Superstars aren't (possibly never were) natural, they're the product of a lot of time and effort getting their look, their feel, their etc all just right. This takes time and effort, but when it works, the results are huge.

Think of Record Companies as the VC Funds of the rock and roll world. Yeah, it's possible to bootstrap, but why bootstrap when you can get a cash and publicity injection?

[ Parent | on HN ]
Re:Erroll Garner, the First Artist to Sue a Major Label and Win by mywittyname on Monday November 25, 2019 @03:41PM (#21632564)
There are tons of great artists that you've never heard of. There are tons of mediocre artists who people can't avoid listening to.

The key difference between these artists is marketing.

[ Parent | on HN ]