Based on the text it appears to be a Dutch venture. And the Dutch are pleasantly direct about things. That's one of the things I like about living in NL. And in this case, there's no point softening the speech.

Some people get dementia, and there are ways to make their lives perhaps more meaningful. This appears to be attempting to do that.

It's a very apt description. Masking the term "dementia" with innuendo is only necessary if people believe the term has a negative connotation.

I basically agree, but note you don't need to use innuendo. You can just name it "River Falls Village" or something, and then put "Dementia care facility" underneath. Likewise, the city of Edmonton, Alberta exists for resource extraction (especially oil sands) in Northern Canada, but they don't call it "Oil Extraction City".

The facilities they run don't appear to have the word "Dementia" in them. It's just the name of the company that designs and builds them.

See this one, called "Hogeweyk Care Centre": https://hogeweyk.dementiavillage.com/en/

Ahh, makes more sense. Thanks.

People know exactly what to expect when they speak of the company "Dementia Village." They may not hear about the "Dementia care facility" if it's just subtext.

Further, this begins to give people the impression they specialize in Dementia patients only. You can't say the same for another name like "River Falls Village," as someone else suggested.

This is all part of the trade-offs in naming a business.