I frequently go hunting for fun new games or old gems I've missed. The play store is consistently awful. I've been seeing the same awful games and apps advertised too me for years. I want to see new games and apps, not just new games and apps from massive sweat shops pumping out garbage, which is what I get now. Virtually every app or game that I install is discovered outside off the play store. It's blatantly clear to me that Google caters to the big companies at the expense of innovators. So much for don't be evil or whatever that slogan they never honored was.