It's presented too dramatically IMO, but the core argument is one we need to raise awareness of: you use energy and emit carbon so a company can run code that in part grooms you into being a better consumer of their products.

Brick and Mortar stores do this too. Some ways are fun and nice like air conditioning and wine while browsing. Others not so much: facial recognition at Target's nationwide, and companies like ShopperTrak and others.

No matter if it's online or in person it's getting increasingly creepy. Any awareness of it a net positive, even if it is a tad dramatic.