At $40,000, it's still a luxury vehicle. It's exactly as conspicuous as a Hummer.

I don't see it as any more conspicuous than a Model 3 at $35k. You're getting a truck and more functionality, so $5k seems like extreme value, not conspicuous. It's also an EV, so the equivalent ICE car should cost around ~$30k, which is a nicely trimmed sedan, but certainly not a luxury truck.

Woah, I was never excluding the other models from my assessment.

Do you consider the Model 3 to be conspicuous consumption?

but it really is so much more eco friendly

Sure, if you ignore the lithium mining.

Overall I agree but we really need the equivalent of a corolla before EVs takes off, and sourcing lithium is a major pain in the ass. Thank god for the convenient change of power to a business friendly party in bolivia! (/s)

What would actually be eco-friendly (and substantially cheaper) is CNG conversion of a used truck. You can do that today for under $5k. Driving one of these instead of any other consumer car makes as much sense as driving a Hummer in the suburbs.