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Re:YouTube channel owners: Is your content directed to child... by SpicyLemonZest on Sunday November 24, 2019 @12:00AM (#21618462)
On one hand, yes, that's definitely what the FTC is trying to say. In their complaint against Youtube, all of the channels are completely without a doubt directed towards kids in the normal sense.

But if I'm, like, a Mario speedrunner, when I read that the FTC's indica of child-targeted content include "the use of animated characters" and "enabled settings that made their content appear when users searched for the names of popular toys", I think it's reasonable to be concerned. The FTC should (but I'm hopeful they will!) clarify that "directed towards children" only applies when you're specifically trying to get kids to watch it.

Re:YouTube channel owners: Is your content directed to child... by Mirioron on Sunday November 24, 2019 @01:20AM (#21618758)
Your Mario speedrun is the perfect example of why people are worried. The FTC listed criteria that might get your videos be considered as "directed at kids" and a this type of content would tick a lot of those boxes while clearly not being directed at kids.