It was never a thing in India or China. That's about 40% of the world's population. Fair to say that it wasn't a massive thing outside America.

Compare the overseas gross of the recent Star Wars releases against a globally popular franchise like the MCU or Fast and the Furious. Despite the massive press and marketing push, Episode VIII was outgrossed by Fate of the Furious internationally by nearly $300M. Endgame outgrossed Episode VIII internationally by $1.2B.

If a crappy Vin Diesel starring franchise that's barely two decades old can outsell a cultural touchstone like Star Wars, it's not wrong to say that Star Wars isn't a big thing outside America