"Bad guess. My first startup had a successful exit; I'm not at liberty to discuss the numbers, but let's just say that it was for a satisfying amount with the appropriate number of zeroes."

ok. So why say "we all aren't in it for the money", when that is obviously not the case for you.

"I'm not purely in it for the money; I'm in it for the quality of life."

So you are interested in running a lifestyle business (http://en.wikipedia.org/wiki/Lifestyle_business). You also cashed out early. However, what about the people that want to run long-term businesses to help the quality of life for others (by hiring employees and paying them a wage)?

"After a certain point, each additional dollar/kroner fails to significantly impact the quality of life."

Is this because of taxes? Even if it's not, you can't make that blanket statement for everyone. As a late 20s single guy, I would need a lot less than someone with a wife and kids. You can always use more money for something to improve the quality of your life. Your kids futures, relatives, non-profit organizations, retirement...the list goes on. I don't feel like the government should put limits on my potential success. If it's all sucked away by taxes and other government fees, your choice is gone.