They insert themselves on the cart page which is the final step of the purchase funnel when the product, the seller and the purchase has already been decided.
For the blog, the outcome is the same as if you took the time to price shop manually and ended up picking a different retailer. Honey's just automating that process.
I'm getting their points from doing online grocery order directly from the supermarket site for example.
Based on what you surmised, Honey essentially acts as a middle man between two businesses. Did I get that right or am I missing something here?
This is no different then a user visiting a different website about the same product and clicking through the affiliate link on that new blogger's page before making the purchase.
Sorry if this is a dumb question, but I don’t use honey so don’t know the mechanics of how it works.
However, I have used their add-on and it does not work the way you described.
Oh wait, you say you're just a guy on the internet and you don't work for anyone in the industry? Yeah, pal, same here. The difference is that I base my comments on having used Honey as a customer, not on some random comment based on a random comment by someone who hasn't actually used the product we're all talking about it.
It's fine if you guys want talk out of your rears but at least be honest about what you're doing.
This is incorrect. Honey does not redirect you to different/cheaper retailers.
Honey is a browser plugin which applies coupon codes (scraped from the web) to reduce the cost of the purchase from the retailer at the checkout phase.
Please don't post insinuations about astroturfing, shilling, brigading, foreign agents and the like. It degrades discussion and is usually mistaken. If you're worried about abuse, email us and we'll look at the data.
They capture the most valuable sales--i.e., those made with the immediate intent to purchase--and direct those purchasers to the cheapest site in exchange for a commission.
It comes down to a question of what is more valuable to the seller. The blogger may have created the intent to purchase the product but Honey created the intent to purchase from the specific seller. And to the seller, that is far more valuable, especially as a lot of Honey-generated sales may have been sales that would have otherwise gone to competitors.