Last click attribution, baby. Get those affiliate fees for 30 days after click on some sites.

I worked on a competing product some years back there is much money to be had in the deal/affiliate/coupon space.

Our biggest mistake was going hard on SEO. We got the google rug pulled out from under us and quickly burned all of our capital trying to do click arbitrage.

Going after browser installs is a pretty ~sneaky~ savvy way to keep a user base.