PayPal to acquire shopping and rewards platform Honey for $4B

Re:PayPal to acquire shopping and rewards platform Honey for... by delusional on Wednesday November 20, 2019 @05:31PM (#21589321)

Supposedly they make money from referrals, so if you buy something from Amazon, they load in their referral link.

From what I've heard they don't actually sell purchase data. I don't know for sure though.

I don't understand how referrals are worth 4b though.

[ Parent | on HN ]

Re:PayPal to acquire shopping and rewards platform Honey for... by bradlys on Wednesday November 20, 2019 @05:36PM (#21589372)

I don't think Amazon works with them anymore for referrals? Other websites might though.

Rakuten/ebates works the same way. You go to a website, turn on the referral program, and then the plugin will send you a physical check in the mail once you hit a minimum amount (and it will be at most quarterly).

If you have customers spend $1B+ quarterly using these plugins and you get maybe 1% cut then you're getting $10m cash/yr plus all kinds of browsing data to sell analytics on.

[ Parent | on HN ]