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Re:uBlock Origin: Address first-party tracker blocking by tzs on Wednesday November 20, 2019 @05:01PM (#21589050)
They could address that by going the other way. Instead of serving the ads from the content provider's server, serve the content from the ad provider's server.

Essentially, the ad providers would also become hosting services.

Re:uBlock Origin: Address first-party tracker blocking by 1_player on Wednesday November 20, 2019 @05:13PM (#21589156)
> serve the content from the ad provider's server.

So.. Google AMP?

Re:uBlock Origin: Address first-party tracker blocking by dspillett on Thursday November 21, 2019 @07:23AM (#21593390)
Many content providers won't like handing over as much control as such a situation may imply though.

It also creates single points of failure that did not exist before. If the ad service is down, your content is (potentially) down too rather than just being served without working ads.